The specificities of radical innovation

• In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

Nyckelord

new product development

radical innovation

design methodology

machine design

maskinkonstruktion

Publikations- och innehållstyp

kon (ämneskategori)

ref (ämneskategori)