Packaging throughout the value chain in the customer perspective marketing mix

↓ Direkt till sidans innehåll
↓ Direkt till sidans sekundära innehåll (sidomenyn)

Sökning: L773:0894 3214 > Packaging throughou...

Olsson, AnnikaLund University,Lunds universitet,Förpackningslogistik,Institutionen för designvetenskaper,Institutioner vid LTH,Lunds Tekniska Högskola,Packaging Logistics,Department of Design Sciences,Departments at LTH,Faculty of Engineering, LTH (författare)

Packaging throughout the value chain in the customer perspective marketing mix

Artikel/kapitelEngelska2002

Förlag, utgivningsår, omfång ...

2003-02-24
Wiley,2002

Nummerbeteckningar

LIBRIS-ID:oai:lup.lub.lu.se:a9beb857-0733-4417-a189-ba5b92445cba
https://lup.lub.lu.se/record/167929URI
https://doi.org/10.1002/pts.585DOI

Kompletterande språkuppgifter

Språk:engelska
Sammanfattning på:engelska

Ingår i deldatabas

SwePubSwePub

Klassifikation

Ämneskategori:art swepub-publicationtype
Ämneskategori:ref swepub-contenttype

Anmärkningar

Lauterborn has suggested that McCarthy's 4 P marketing mix classification be viewed by suppliers as the customers' four Cs, i.e. customer value, cost to satisfy, convenience and communication (the 4C perspective).[1] This paper seeks to illustrate the impacts of the four Cs on packaging value in the area of fast-moving consumer goods throughout the whole value chain from the packaging producer to the end-user, the consumer. Findings from two separate studies regarding trade-offs in package values between different actors in the value chain, created through development of value-adding package solutions, are presented and elaborated on. The positive effects of brand advertising can be acknowledged, but they cannot compensate for less efficient packaging. The market need will easily be affected and turned into a higher demand chain pull when creating packaging solutions that will attract retail business. Dynamics in values and trade-offs were identified, even though requirements from the whole value chain were considered. The packaging solutions created gave the majority of stakeholders in the value chain great advantages, but the lack of dynamism in available infrastructure demanded adaptation that diminished value addition for all actors in the value chain. The contribution of this article is to theorize the 4C concept in the process of package design, taking value chain actor needs and value optimisation into consideration. Furthermore, a suggestion of an evaluation model from the 4C perspective on all value chain actors is presented and elaborated on.

Ämnesord och genrebeteckningar

TEKNIK OCH TEKNOLOGIER Maskinteknik Annan maskinteknik hsv//swe
ENGINEERING AND TECHNOLOGY Mechanical Engineering Other Mechanical Engineering hsv//eng
Value chain
customer value
packaging evaluation
communication
convenience
cost
packaging
logistics
packaging logistics

Biuppslag (personer, institutioner, konferenser, titlar ...)

Györei, Micael (författare)
FörpackningslogistikInstitutionen för designvetenskaper (creator_code:org_t)

Sammanhörande titlar

Ingår i:Packaging Technology and Science: Wiley15:5, s. 231-2390894-3214

Internetlänk

Hitta via bibliotek

Packaging Technology and Science (Sök värdpublikationen i LIBRIS)

Till lärosätets databas

Hitta mer i SwePub

Av författaren/redakt...: Olsson, Annika; Györei, Micael

Om ämnet

TEKNIK OCH TEKNOLOGIER: TEKNIK OCH TEKNO ...; och Maskinteknik; och Annan maskintekn ...

Artiklar i publikationen: Packaging Techno ...

Av lärosätet: Lunds universitet

Sök utanför SwePub

Sök vidare i:: Google; Google Book Search; Google Scholar

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.

LIBRIS.kb.se