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Marketing to the transition economies : perceptions and experiences of Swedish SMEs in eastern Europe
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- Farhang, Manucher (author)
- Luleå tekniska universitet,Industriell Ekonomi
- (creator_code:org_t)
- Lanham, Md. Catholic University of America Press, 1996
- 1996
- English.
- In: Proceedings of the Eighth Annual International Conference of the International Academy of Business Disciplines. - Lanham, Md. : Catholic University of America Press. ; , s. 812-816
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Industriell marknadsföring
- Industrial Marketing
Publication and Content Type
- ref (subject category)
- kon (subject category)
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