Introducing agile customer-centered development in a legacy software product line

• The ability to rapidly respond to customer interest and to effectively prioritize development effort has beena long-standing challenge for mass-market software intensive products. This problem is exacerbated in thecontext of software product lines as functionality may easily fall over software asset and organizationalboundaries with consequent losses in efficiency and nimbleness. Some companies facing these problemsin their product line respond with a new development process. In this paper we discuss the developmentswithin a single case study, Intuit’s Quickbooks product line that combined agile software development,design thinking and self-organizing teams in a successful approach, which provided a significant improvementin terms of responsiveness and accuracy of building customer value.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

NATURVETENSKAP  -- Data- och informationsvetenskap -- Programvaruteknik (hsv//swe)

NATURAL SCIENCES  -- Computer and Information Sciences -- Software Engineering (hsv//eng)

Keyword

agile software development

design thinking

compositional software engineering

software product lines

Publication and Content Type

art (subject category)

ref (subject category)