Digital Disruption beyond Uber and Airbnb – tracking the long tail of the sharing economy

• The sharing economy can be regarded as a discontinuous innovation that creates increased abundance throughout society. Extant literature on the sharing economy has been predominantly concerned with Uber and Airbnb. As little is known about where the sharing economy is gaining momentum beyond transportation and accommodation, the purpose of this paper is to map in what sectors of the economy it is perceived to gain traction. Drawing on data from social and traditional media in Sweden, we identify a long tail of 17 sectors and 47 subsectors in which a total of 165 unique sharing-economy actors operate, including sectors such as on-demand services, fashion and clothing, and food delivery. Our findings therefore point at the expanding scope of the sharing economy and relatedly, we derive a set of implications for firms.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

HUMANIORA  -- Filosofi, etik och religion -- Filosofi (hsv//swe)

HUMANITIES  -- Philosophy, Ethics and Religion -- Philosophy (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Nationalekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Economics (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

Nyckelord

Uber

Airbnb

Social media analytics

Long tail

Sharing economy

Digital disruption

Publikations- och innehållstyp

art (ämneskategori)

ref (ämneskategori)