Perceived Quality Attributes Importance Ranking Methodology in the Automotive Industry: A Case Study on Geometry Appearance Attributes at CEVT

• Implementation of methods for perceived quality evaluation is an integral part of the automotive manufacturers' strategic development plans. The correct definition of perceived quality requirements is one of the significant factors influencing customer's purchase intention. This study seeks to understand how customers perceive and prioritize attributes that are associated with the geometrical and materials quality of a premium car market segment. We applied the Perceived Quality Attributes Importance Ranking (PQAIR) methodology to understand the importance of different perceived quality attributes form a customer perspective. Such an understanding can contribute to the effectiveness of the design processes in the early product development phases. This approach is tested on 144 respondents representing customer's target group and performed in collaboration with China Euro Vehicle Technology (CEVT) technical experts. Our results verify the rationality and feasibility of the applied method and indicate the improvement of engineering practices regarding complex product development.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Annan maskinteknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Other Mechanical Engineering (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Tillförlitlighets- och kvalitetsteknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Reliability and Maintenance (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Elektroteknik och elektronik -- Inbäddad systemteknik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Electrical Engineering, Electronic Engineering, Information Engineering -- Embedded Systems (hsv//eng)

Keyword

automotive

design

pqair

perceived quality

product development

Publication and Content Type

kon (subject category)

ref (subject category)