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Perceived Quality A...
Perceived Quality Attributes Importance Ranking Methodology in the Automotive Industry: A Case Study on Geometry Appearance Attributes at CEVT
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- Stylidis, Kostas, 1978 (author)
- Högskolan Väst,Avd för medier och design,Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE),LINA iAIL
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- Quattelbaum, Bastian (author)
- Hochschule Niederrhein,Hochschule Niederrhein, Faculty Textile and Clothing Technology, D-41065, Mönchengladbach (DEU)
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- Bergsjö, Dag Henrik, 1980 (author)
- Chalmers tekniska högskola,Chalmers University of Technology,Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE)
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- Hellberg, Ebba (author)
- Chalmers tekniska högskola,Chalmers University of Technology,Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE); China Euro Vehicle Technology AB, Customer Attributes Department, SE-417 55, Göteborg (SWE)
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- Lundström, Oskar (author)
- Chalmers tekniska högskola,Chalmers University of Technology,Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE); China Euro Vehicle Technology AB, Customer Attributes Department, SE-417 55, Göteborg (SWE)
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- Siljefalk, Louise (author)
- China Euro Vehicle Technology AB, Customer Attributes Department, SE-417 55, Göteborg (SWE)
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- Heimersson, Emelie (author)
- China Euro Vehicle Technology AB, Customer Attributes Department, SE-417 55, Göteborg (SWE)
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- Söderberg, Rikard, 1963 (author)
- Chalmers tekniska högskola,Chalmers University of Technology,Chalmers University of Technology, Department of Industrial and Materials Science, SE-412 96, Göteborg (SWE)
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(creator_code:org_t)
- Elsevier BV, 2022
- 2022
- English.
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In: Procedia CIRP. - : Elsevier BV. - 2212-8271. ; 107, s. 1559-1564
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Abstract
Subject headings
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- Implementation of methods for perceived quality evaluation is an integral part of the automotive manufacturers' strategic development plans. The correct definition of perceived quality requirements is one of the significant factors influencing customer's purchase intention. This study seeks to understand how customers perceive and prioritize attributes that are associated with the geometrical and materials quality of a premium car market segment. We applied the Perceived Quality Attributes Importance Ranking (PQAIR) methodology to understand the importance of different perceived quality attributes form a customer perspective. Such an understanding can contribute to the effectiveness of the design processes in the early product development phases. This approach is tested on 144 respondents representing customer's target group and performed in collaboration with China Euro Vehicle Technology (CEVT) technical experts. Our results verify the rationality and feasibility of the applied method and indicate the improvement of engineering practices regarding complex product development.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Annan maskinteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Other Mechanical Engineering (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Tillförlitlighets- och kvalitetsteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Reliability and Maintenance (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Elektroteknik och elektronik -- Inbäddad systemteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Electrical Engineering, Electronic Engineering, Information Engineering -- Embedded Systems (hsv//eng)
Keyword
- automotive
- design
- pqair
- perceived quality
- product development
Publication and Content Type
- kon (subject category)
- ref (subject category)
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