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Exploring barriers ...
Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability
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- Laurell, Christofer, 1987- (author)
- Jönköping University,Stockholm School of Economics,Handelshögskolan i Stockholm,IHH, Företagsekonomi,IHH, Media, Management and Transformation Centre (MMTC),Stockholm School of Economics Institute for Research, Stockholm, Sweden
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- Sandström, Christian, 1982 (author)
- Jönköping University,IHH, Företagsekonomi,IHH, Media, Management and Transformation Centre (MMTC),The Ratio Institute, Stockholm, Sweden
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- Berthold, Adam, 1991 (author)
- Chalmers tekniska högskola,Chalmers University of Technology,Chalmers University of Technology (SE),Chalmers University of Technology, Göteborg, Sweden
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- Larsson, Daniel (author)
- Chalmers tekniska högskola,Chalmers University of Technology,Chalmers University of Technology (SE),Chalmers University of Technology, Göteborg, Sweden
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(creator_code:org_t)
- Elsevier BV, 2019
- 2019
- English.
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In: Journal of Business Research. - : Elsevier BV. - 0148-2963 .- 1873-7978. ; 100, s. 469-474
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Abstract
Subject headings
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- This paper aims to assess how diffusion of Virtual Reality (VR) technology is taking place and identify potential barriers to increased adoption. This is done by utilising Social Media Analytics to collect a data set covering an empirical material of 6044 user-generated content concerning the market‑leading VR headsets Oculus Rift and HTC Vive, and machine learning to identify critical barriers to adoption. Our findings suggest that there is a lack of sufficient technological performance of these headsets and that more applications are required for this technology to take off. We contribute to literature on VR by providing a systematic assessment of current barriers to adoption while also pointing out implications for marketing.
Subject headings
- NATURVETENSKAP -- Data- och informationsvetenskap -- Medieteknik (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Media and Communication Technology (hsv//eng)
- NATURVETENSKAP -- Data- och informationsvetenskap -- Systemvetenskap, informationssystem och informatik (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Information Systems (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Systems, Social aspects (hsv//eng)
Keyword
- Social media analytics
- Oculus rift
- Virtual reality
- Machine learning
- Adoption
- HTC vive
Publication and Content Type
- art (subject category)
- ref (subject category)
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