Sökning: L773:1865 1356 OR L773:1865 1348 OR L773:9783319087375 >
Customer churn pred...
Customer churn prediction in B2B contexts
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- Figalist, Iris (författare)
- Siemens AG,Corporate Technology, Siemens AG, 81739, Munich, Germany
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- Elsner, Christoph (författare)
- Siemens AG,Corporate Technology, Siemens AG, 81739, Munich, Germany
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- Bosch, Jan, 1967 (författare)
- Chalmers tekniska högskola,Chalmers University of Technology,Department of Computer Science and Engineering, Chalmers University of Technology, Hörselgången 11, 412 96, Göteborg, Sweden
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- Olsson, Helena Holmström (författare)
- Malmö universitet,Institutionen för datavetenskap och medieteknik (DVMT)
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(creator_code:org_t)
- 2019-10-21
- 2019
- Engelska.
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Ingår i: Lecture Notes in Business Information Processing. - Cham : Springer International Publishing. - 1865-1356 .- 1865-1348. ; 370, s. 378-386, s. 378-386
- Relaterad länk:
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https://doi.org/10.1...
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https://research.cha...
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- While business-to-customer (B2C) companies, in the telecom sector for instance, have been making use of customer churn prediction for many years, churn prediction in the business-to-business (B2B) domain receives much less attention in existing literature. Nevertheless, B2B-specific characteristics, such as a lower number of customers with much higher transactional values, indicate the importance of identifying potentially churning customers. To achieve this, we implemented a prediction model for customer churn within a B2B software product and derived a model based on the results. For one, we present an approach that enables the mapping of customer- and end-user-data based on “customer phases” which allows the prediction model to take all critical influencing factors into consideration. In addition to that, we introduce a B2B customer churn prediction process based on the proposed data mapping.
Ämnesord
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Maskinteknik -- Tillförlitlighets- och kvalitetsteknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Mechanical Engineering -- Reliability and Maintenance (hsv//eng)
- NATURVETENSKAP -- Data- och informationsvetenskap -- Programvaruteknik (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences -- Software Engineering (hsv//eng)
Nyckelord
- B2B
- Customer churn prediction
- Data analysis
Publikations- och innehållstyp
- kon (ämneskategori)
- ref (ämneskategori)
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