WFRF:(Hansson Lena 1968)
Search: WFRF:(Hansson Lena 1968) > (2010-2014) > Aging with grace? I...
- 1 of 12
- Previous record
- Next record
- To hitlist
Aging with grace? Images of older consumers in Swedish women’s lifestyle magazines
-
- Hansson, Lena, 1968 (author)
- Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Företagsekonomiska institutionen,Centre for Consumer Science,Department of Business Administration
- (creator_code:org_t)
- 2010
- 2010
- English.
- In: Nordic Conference on Consumer Research, 10-11 June, Vaasa Finland.
- Conference paper (other academic/artistic)
Abstract
Subject headings
Close
- This paper deals with ageism in media and advertising and combines a cultural perspective of aging and theories of discourse. As cultural representations, ads influence the way older consumers view themselves and are viewed upon by others. The study critically analyse the representations of age in Swedish women’s lifestyle magazine ads in order to show what discourses of aging and gender that is mediated and what subject positions that are offered for older women who reads these magazines. The first stage of analysis shows limited numbers of discourses and few subject positions for older women.
Subject headings
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Genusstudier (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Gender Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
Keyword
- consumers
Publication and Content Type
- vet (subject category)
- kon (subject category)
To the university's database
- 1 of 12
- Previous record
- Next record
- To hitlist
Find more in SwePub
- By the author/editor
- Hansson, Lena, 1 ...
- About the subject
-
- SOCIAL SCIENCES
- SOCIAL SCIENCES
- and Other Social Sci ...
- and Gender Studies
-
- SOCIAL SCIENCES
- SOCIAL SCIENCES
- and Other Social Sci ...
- and Social Sciences ...
- Articles in the publication
- Nordic Conferenc ...
- By the university
- University of Gothenburg
Search outside SwePub
- Extend your search to:
- Google Book Search
- Google Scholar
Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.
- Copyright © LIBRIS - National Library Systems
- LIBRIS.kb.se
