The Configuration Of Actors In Market Practice

Andersson, Per (author): Stockholm School of Economics,Handelshögskolan i Stockholm

Kjellberg, Hans (author): Stockholm School of Economics,Handelshögskolan i Stockholm

Aspenberg, K (author): Stockholm School of Economics,Handelshögskolan i Stockholm

(creator_code:org_t)

SAGE Publications (UK and US), 2009
2009
English.
In: Marketing Theory. - : SAGE Publications (UK and US). - 1741-301X .- 1470-5931. ; 8:1, s. 67-90

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Abstract Subject headings

This paper addresses three conceptual challenges concerning actors and agency that arise when taking interest in market practice: i) how agency is awarded in practical situations, ii) how actors are preconfigured, and iii) how actors are represented. These issues are explored in three empirical scenes taken from a case study of the introduction of an e-procurement system at an international transport and logistics company. First, we suggest that practical interaction can be fruitfully regarded as a process of interdefinition involving prescriptions and subscriptions between acting entities, or actants . Second, we employ the term inscription to address efforts to affect in advance the configuration of such actants. Third, we suggest that actors are entities to which actions are ascribed, ex post . Through this secondary process a number of actants may be subsumed under a common actor label, thus offering a way of accounting for agency as part of a practice perspective. We conclude by discussing implications of the proposed vocabulary for multiplicity, reflexivity and market agency.

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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