WFRF:(Svanlund Jonatan)
Sökning: WFRF:(Svanlund Jonatan) > Mad women :
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| Fältnamn | Indikatorer | Metadata |
|---|---|---|
| 000 | 03408naa a2200493 4500 | |
| 001 | oai:DiVA.org:umu-123337 | |
| 003 | SwePub | |
| 008 | 160701s2017 | |||||||||||000 ||eng| | |
| 009 | oai:DiVA.org:su-138767 | |
| 024 | 7 | a https://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1233372 URI |
| 024 | 7 | a https://doi.org/10.1080/00076791.2016.11821582 DOI |
| 024 | 7 | a https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-1387672 URI |
| 040 | a (SwePub)umud (SwePub)su | |
| 041 | a engb eng | |
| 042 | 9 SwePub | |
| 072 | 7 | a ref2 swepub-contenttype |
| 072 | 7 | a art2 swepub-publicationtype |
| 100 | 1 | a Arnberg, Klara,d 1979-u Stockholms universitet,Ekonomisk-historiska institutionen4 aut0 (Swepub:su)klar8525 |
| 245 | 1 0 | a Mad women :b gendered divisions in the Swedish advertising industry, 1930–2012 |
| 264 | c 2016-05-19 | |
| 264 | 1 | a Abingdon :b Routledge,c 2017 |
| 338 | a print2 rdacarrier | |
| 520 | a This article constitutes a first attempt to systematically map the presence of women in the greatly changing Swedish advertising industry since 1930. The overarching aim of the study is to analyse how the gendered divisions of labour and business changed in relation to both business structure and the overall labour market in Sweden. While we conclude that women constituted around 40–50% of the workforce over time, we see an increase in the shares of women in higher positions and in women who were self-employed and managers. This upturn, however, stabilised during the 1990s. We argue that the changes in gendered divisions of labour and business coincided with a fast-changing business structure. First, the old cartel broke down in the mid-1960s. Then, the number of firms increased quickly during the 1970s and 1980s, and the market share for the largest firms declined. This, in turn, meant new business opportunities for women at the same time as their overall labour market participation increased. The article stresses the importance of both acknowledging women’s presence in the industry development as well as the structures constituting gender divisions. | |
| 650 | 7 | a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Ekonomisk historia0 (SwePub)502032 hsv//swe |
| 650 | 7 | a SOCIAL SCIENCESx Economics and Businessx Economic History0 (SwePub)502032 hsv//eng |
| 650 | 7 | a SAMHÄLLSVETENSKAPx Social och ekonomisk geografix Kulturgeografi0 (SwePub)507012 hsv//swe |
| 650 | 7 | a SOCIAL SCIENCESx Social and Economic Geographyx Human Geography0 (SwePub)507012 hsv//eng |
| 653 | a Gendered division of labour | |
| 653 | a business structure | |
| 653 | a gender history | |
| 653 | a history of advertising | |
| 653 | a advertising industry | |
| 653 | a Sweden | |
| 653 | a business history | |
| 653 | a self-employment | |
| 653 | a ekonomisk historia | |
| 653 | a Economic History | |
| 653 | a ekonomisk historia | |
| 700 | 1 | a Svanlund, Jonatan,d 1979-u Umeå universitet,Institutionen för geografi och ekonomisk historia4 aut0 (Swepub:umu)jonsvd00 |
| 710 | 2 | a Stockholms universitetb Ekonomisk-historiska institutionen4 org |
| 773 | 0 | t Business Historyd Abingdon : Routledgeg 59:2, s. 268-291q 59:2<268-291x 0007-6791x 1743-7938 |
| 856 | 4 8 | u https://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123337 |
| 856 | 4 8 | u https://doi.org/10.1080/00076791.2016.1182158 |
| 856 | 4 8 | u https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-138767 |
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