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Measuring the market newness of new ventures

Dahlqvist, Jonas (author)
Jönköping University,IHH, Centre for Innovation Systems, Entrepreneurship and Growth
Wiklund, Johan, 1962- (author)
Jönköping University,IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership)
 (creator_code:org_t)
Elsevier BV, 2012
2012
English.
In: Journal of Business Venturing. - : Elsevier BV. - 0883-9026 .- 1873-2003. ; 27:2, s. 185-196
  • Journal article (peer-reviewed)
Abstract Subject headings
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  • The present lack of instruments for measuring entrepreneurial opportunity is hampering progress in entrepreneurship research and fundamental hypotheses about opportunity variance are not being tested. This paper sets out to validate a measure of market newness in new ventures based in Austrian Economics, assuming a view of opportunity as objective and discoverable. Empirically, a sample of 250 new internal ventures in gestation was examined regarding to whom these ventures presented something new in terms of geographical extension or new customer groups. The measure improves on existing instruments by providing more intrinsic range while being firmly anchored in an Austrian Economics framework.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

entrepreneurial opportunity
individual-opportunity nexus
Austrian economics
Kirzner
measurement theory

Publication and Content Type

ref (subject category)
art (subject category)

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