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Developing global service innovation capabilities : How global manufacturers address the challenges of market heterogeneity
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- Parida, Vinit (author)
- Luleå tekniska universitet, Innovation och Design
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- Sjödin, David Rönnberg (author)
- Luleå tekniska universitet, Innovation och Design
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- Lenka, Sambit (author)
- Luleå tekniska universitet, Innovation och Design
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- (creator_code:org_t)
- Taylor & Francis, 2015
- 2015
- English.
- In: Research technology management. - : Taylor & Francis. - 0895-6308 .- 1930-0166. ; 58:5, s. 35-44
- Journal article (peer-reviewed)
Abstract
Subject headings
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- As multinational manufacturing companies pursue service innovation toward global markets, their back-end development units (i.e. R&D headquarters) face immense challenges due to market heterogeneity. Our extensive studies of 14 leading multinational companies in service innovation have identified, analyzed, and ranked challenges to reveal the key steps to building necessary capabilities. Based on our analysis, we explain how back-end units develop four sub-dimensions of global service innovation capabilities (service offerings, digitalization, customer insights, and integrating global knowledge) to manage their relationships with regional front-end units and subsequently drive service innovation. In developing these capabilities, the back-end units progressively learn to collaborate, integrate, and orchestrate processes and activities across and within regional front-end units, customers, and service partners from heterogeneous global markets.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Annan teknik -- Övrig annan teknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Servitization
- Product-service system
- Globalization
- Service-dominant logic
- Entreprenörskap och innovation
- Entrepreneurship and Innovation
Publication and Content Type
- ref (subject category)
- art (subject category)
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