A holistic view of value generation process in a SSBI environment : A service dominant logic perspective

• Self-service business intelligence (SSBI) is an emerging trend in organisations allowing users to become more autonomous in data exploration. Organisations are keen to provide such services for their employees due to its potential benefits. However, there is little empirical knowledge about the process of building a SSBI service and the role of users in this process. From an exploratory single case study of a major Norwegian online marketplace and drawing on service-dominant logic as an analytical framework, we identify and explore two major phases of building a SSBI service: co-production and co-creation. Besides providing a rich description of these phases, this study also explores the way stakeholders are involved and embedded throughout the process of value generation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

NATURVETENSKAP  -- Data- och informationsvetenskap -- Systemvetenskap, informationssystem och informatik (hsv//swe)

NATURAL SCIENCES  -- Computer and Information Sciences -- Information Systems (hsv//eng)

Nyckelord

co-creation

co-production

Self-service business intelligence

service-dominant logic

Electronic commerce

Information analysis

Empirical knowledge

Generation process

On-line marketplaces

Potential benefits

Self-service business intelligences

Computer circuits

Business Administration

Företagsekonomi

co-creation

co-production

Self-service business intelligence

service-dominant logic

Publikations- och innehållstyp

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