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Sökning: id:"swepub:oai:DiVA.org:liu-173826" > Aesthetic Flexibili...

LIBRIS Formathandbok  (Information om MARC21)
FältnamnIndikatorerMetadata
00004785nam a2200433 4500
001oai:DiVA.org:liu-173826
003SwePub
008210309s2021 | |||||||||||000 ||eng|
020 a 9789179296810q print
024a https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1738262 URI
024a https://doi.org/10.3384/diss.diva-1738262 DOI
040 a (SwePub)liu
041 a engb eng
042 9 SwePub
072 7a vet2 swepub-contenttype
072 7a dok2 swepub-publicationtype
100a Andersson, Torbjörn,d 1976-u Linköpings universitet,Maskinkonstruktion,Tekniska fakulteten4 aut0 (Swepub:liu)toran07
2451 0a Aesthetic Flexibility :b In Industrial Design Practice
264 1a Linköping :b Linköping University Electronic Press,c 2021
300 a 112 s.
338 a electronic2 rdacarrier
520 a Competition among companies that produce complex or large product portfolios has created a need to use modularity strategies not only to flexibly manage technical complexity in a cost-effective manner but also to produce visually appealing products. This research aims to understand how the visual appearance of products is affected by modular product development strategies and creates coherent product brands. Thus, this study examines the intersection of design aesthetics, product portfolio management, product brand management, and design management. Specifically, this study aims to understand how such strategies constrain and generate possibilities when the industrial design process concerns itself with visual appearance. The main research approach has been qualitative multi-case methodology (Miles et al, 2014; Eisenhardt, 1989) and design theory building (Chakrabarti and Blessing, 2016) that collects data through interviews, experimentation, and theoretical studies based on findings in the literature. Sixteen face-to-face interviews were conducted with design vice presidents, senior designers, and senior design engineers at five Swedish manufacturers from the automotive, MedTech, consumer goods, commercial vehicles, and materials handling industries. This approach has resulted in the description of three theoretical models and a design method, product gist, for investigating prototypicality in a product category. Aesthetic flexibility reflects the requirement that under certain circumstances an industrial designer has to plan for future (as yet unknown) changes in a design. Each of the three theoretical models has a different focus: one model describes three ways manufacturing companies organise a strategic in-house design function; one model describes how design decisions are made on a general level through an intuitive and knowledge-based judgment process; and one model describes the strategies a manager needs to consider when developing an existing product portfolio and how the strategies influence industrial design practice. Understanding visual flexibility serves as a starting point for further investigations of how development strategies affect visual product design. This understanding provides industrial designers insight into how they can develop product systems that share design components across product lines to promote brand identity. The findings of this work illustrate and explain a complex and multi-facetted design phenomenon that many designers manage more or less intuitively today; therefore, this study advances the understanding of the field for academics, teachers, and professional designers. 
650 7a HUMANIORAx Konstx Design0 (SwePub)604062 hsv//swe
650 7a HUMANITIESx Artsx Design0 (SwePub)604062 hsv//eng
653 a industrial design
653 a product development
653 a product modularity
653 a product branding
653 a and dual decision-making.
700a Ölvander, Johan,c Professor,d 1972-u Linköpings universitet,Maskinkonstruktion,Tekniska fakulteten4 ths0 (Swepub:liu)johan41
700a Wever, Renee,c Professor,d 1978-u Linköpings universitet,Maskinkonstruktion,Tekniska fakulteten4 ths0 (Swepub:liu)renwe87
700a Karjalainen, Toni-Matti,c Professoru Arts Management, Sibelius Academy, University of the Arts, Helsinki, Finland4 opn
710a Linköpings universitetb Maskinkonstruktion4 org
856u https://doi.org/10.3384/diss.diva-173826y Fulltext
856u https://liu.diva-portal.org/smash/get/diva2:1535449/FULLTEXT01.pdfx primaryx Raw objecty fulltext
856u https://liu.diva-portal.org/smash/get/diva2:1535449/PREVIEW01.pngx Previewy preview image
856u http://liu.diva-portal.org/smash/get/diva2:1535449/FULLTEXT01
8564 8u https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-173826
8564 8u https://doi.org/10.3384/diss.diva-173826

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