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Will the Small Local Retailer Survive? : Consumers' Omnichannel Buying Behavior from the Retailers' Perspective
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- Strandberg, Carola (author)
- Luleå tekniska universitet,Industriell Ekonomi
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- Ek Styvén, Maria, 1969- (author)
- Luleå tekniska universitet,Industriell Ekonomi
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- Salehi-Sangari, Esmail (author)
- Kungliga tekniska högskolan
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- (creator_code:org_t)
- 2016
- 2016
- English.
- Conference paper (other academic/artistic)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Industriell marknadsföring
- Industrial Marketing
Publication and Content Type
- vet (subject category)
- kon (subject category)
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- SOCIAL SCIENCES
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- Luleå University of Technology
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