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Big Data in Business Research
-
- Dahlin, Peter, 1981- (author)
- Mälardalens högskola,Industriell ekonomi och organisation
- (creator_code:org_t)
- 2016
- 2016
- English.
- Conference paper (peer-reviewed)
Abstract
Subject headings
Close
- Big Data is an approach, a set of tools, and an opportunity to enable somewhat different designs of business research. This paper describes experiences from studies using Big Data. We discuss the aim of a study using this approach, not least the need to accept a vague initial aim, and how data collection can be setup to be flexible and scalable. Handling and processing the data to achieve usability and maintain traceability is covered, and a few different ways to use and analyze data obtained from a Big Data approach are mentioned. Concluding with a number of challenges and opportunities, this paper could hopefully encourage and support the use of Big Data approaches in business research, as a powerful addition to the researcher’s toolbox.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- big data
- business research
- research methods
- data analysis
- Industrial Economics and Organisations
- industriell ekonomi och organisation
Publication and Content Type
- ref (subject category)
- kon (subject category)
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