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What geographical s...
What geographical scope works best for rapidly internationalizing SMEs?
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- Melén Hånell, Sara (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Rovira Nordman, Emilia (författare)
- Handelshögskolan i Stockholm,Mälardalens högskola,Industriell ekonomi och organisation,Stockholm School of Economics, Stockholm, Sweden
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(creator_code:org_t)
- Emerald, 2019
- 2019
- Engelska.
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Ingår i: Journal of business & industrial marketing. - : Emerald. - 0885-8624 .- 2052-1189. ; 34:6, s. 1194-1202
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Abstract
Ämnesord
Stäng
- This paper aims to explore the benefits of a regional internationalization strategy and investigate how a rapidly internationalizing SME’s development of market knowledge relates to this strategy.Design/methodology/approachAfter a brief overview of the literature on international SMEs, the internalization approach and the IP-approach, a case study is introduced and analyzed.FindingsThe case findings illustrate that market knowledge steers the investigated firm to follow a regional approach of operations. The regional strategy lessens perceived risks, saves costs and generates sufficient knowledge about one market at a time.Practical implicationsIt is important for managers in rapidly internationalizing SMEs and for policymakers to recognize the benefits of supporting regional orientation initiatives for enhancing these firms’ internationalization.Originality/valueThis paper presents a longitudinal case study that contributes to further the understanding and insights into the operations of born regionals. By probing deeper into the ideas provided by the internalization approach, the IP-approach and research about international SMEs, the study contributes with a unified framework for understanding the benefits for rapidly internationalizing SMEs to operate on a regional scope.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Internalization theory; Small and medium-sized enterprises; Geographical scope of operations; Internationalization process theory
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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