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Using network pictu...
Using network pictures to study inter-organisational encounters
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- Öberg, Christina, 1970- (author)
- Lund University,Lunds universitet,Företagsekonomiska institutionen,Ekonomihögskolan,Department of Business Administration,Lund University School of Economics and Management, LUSEM,Lund University, Sweden
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(creator_code:org_t)
- Oxon, United Kingdom : Elsevier, 2012
- 2012
- English.
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In: Scandinavian Journal of Management. - Oxon, United Kingdom : Elsevier. - 0956-5221 .- 1873-3387. ; 28:2, s. 136-148
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Abstract
Subject headings
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- This paper describes and illustrates how a network picture methodology can create understandings of external parties in mergers and acquisitions (M&As). Recent studies have brought attention to the limited use of qualitative research methods and the overlooked marketing perspective in M&A studies. Network pictures refer to how individual actors in companies perceive their company's business network. The paper develops a protocol and illustrates its use through a single case study. Network pictures are described in terms of actors, resources and activities on a relational level and on a network level. Using such pictures enables the capturing of how M&As are processed by business partners and how external parties' activities impact M&A decisions, knowledge which will contribute to the M&A literature.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Acquisition
- Methodology
- Merger; Network
- Picture
- Sense-making
- Företagsekonomi
- Business Studies
- Acquisition
- Methodology
- Merger
- Network
- Picture
- Sense-making
- Marketing
Publication and Content Type
- ref (subject category)
- art (subject category)
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