The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries

The use of social media for knowledge acquisition and dissemination in B2B companies : an empirical study of Finnish technology industries

Ammirato, Salvatore (author): Department of Mechanical, Energy and Management Engineering, University of Calabria, Rende, CS, Italy

Felicetti, Alberto Michele (author): Department of Mechanical, Energy and Management Engineering, University of Calabria, Rende, CS, Italy

Della Gala, Marco (author): Countryside & Community Research Institute, University of Gloucestershire, Oxtalls Campus, Cloucester, UK

Aramo-Immonen, Heli, 1964- (author): Örebro universitet,Handelshögskolan vid Örebro Universitet

Jussila, Jari J. (author): Faculty of Information Technology, University of Jyväskylä, Jyväskylä, Finland

Kärkkäinen, Hannu (author): Industrial and Information Management Tampere University of Technology, Tampere

(creator_code:org_t)

2018-11-08
2019
English.
In: Knowledge Management Research & Practice. - : Taylor & Francis Group. - 1477-8238 .- 1477-8246. ; 17:1, s. 52-69

Related links:: http://eprints.glos....; show more...; https://urn.kb.se/re...; https://doi.org/10.1...; show less...

Abstract Subject headings

Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a preliminary stage of development. Companies show a lack of awareness of the potentials of social media as a means for external knowledge acquisition and internal dissemination. Results suggest a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers.

By the author/editor: Ammirato, Salvat ...; Felicetti, Alber ...; Della Gala, Marc ...; Aramo-Immonen, H ...; Jussila, Jari J.; Kärkkäinen, Hann ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.