id:"swepub:oai:DiVA.org:su-190077"
Search: id:"swepub:oai:DiVA.org:su-190077" > Exploring askers' s...
- 1 of 1
- Previous record
- Next record
- To hitlist
Exploring askers' switching from free to paid social Q&A services : A perspective on the push-pull-mooring framework
- Liu, Zhouying (author)
- Zhao, Yuxiang (Chris) (author)
- Chen, Si (author)
- show more...
- Song, Shijie (author)
- Zhu, Qinghua (author)
- show less...
- (creator_code:org_t)
- Elsevier BV, 2021
- 2021
- English.
- In: Information Processing & Management. - : Elsevier BV. - 0306-4573 .- 1873-5371. ; 58:1
- Journal article (peer-reviewed)
Abstract
Subject headings
Close
- The purpose of this study is to explore the factors that prompt askers to switch from free to paid social question-and-answer (SQA) services. Prior studies have investigated users' motivations and participation in free and paid SQA services; however, little attention has been paid to askers' switching behavior. We empirically analyzed the content of qualitative interviews from 64 askers on a well-known SQA platform in China. Based on the push-pull-mooring framework, we identified and classified factors that influenced askers' to switch from free to paid Q&A services, using the critical incident technique, after which we calculated the entropy weights of the 16 subcategories before and after the switch, using the entropy weight method. The findings suggest that askers' switching behavior was influenced by push factors (i.e., dissatisfaction with the free SQA service), pull factors (i.e., satisfaction with the paid SQA service), and mooring factors (i.e., social factors, personal factors, situational factors). Moreover, the findings show that the effects of these factors vary significantly before and after a switch. Dissatisfaction with the quality of information from the free SQA service would influence users before a switch, whereas satisfaction with the quality of information from the paid SQA service would influence them after a switch. In terms of mooring factors, the effects of social and personal factors on askers' switching behavior, especially subjective norms and cognitive lock-in, turn out to be less significant after a switch, whereas the effect of trust is more significant. Besides, the effects of situational factors are more or less the same before and after a switch. To the best of our knowledge, this paper is one of the first attempts to explore factors that affect askers' switching behavior and to shed light on the managerial strategies of paid SQA services.
Subject headings
- NATURVETENSKAP -- Data- och informationsvetenskap (hsv//swe)
- NATURAL SCIENCES -- Computer and Information Sciences (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
Keyword
- switching behavior
- paid SQA service
- critical incident technique
- push-pull-mooring (PPM) framework
- qualitative interview
Publication and Content Type
- ref (subject category)
- art (subject category)
Find in a library
- Information Processing & Management (Search for host publication in LIBRIS)
To the university's database
- 1 of 1
- Previous record
- Next record
- To hitlist
Find more in SwePub
- By the author/editor
- Liu, Zhouying
- Zhao, Yuxiang (C ...
- Chen, Si
- Song, Shijie
- Hansen, Preben
- Zhu, Qinghua
- About the subject
-
- NATURAL SCIENCES
- NATURAL SCIENCES
- and Computer and Inf ...
-
- SOCIAL SCIENCES
- SOCIAL SCIENCES
- and Media and Commun ...
- Articles in the publication
- Information Proc ...
- By the university
- Stockholm University
Search outside SwePub
- Extend your search to:
- Google Book Search
- Google Scholar
Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.
- Copyright © LIBRIS - National Library Systems
- LIBRIS.kb.se
