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A three-factor benefits framework for understanding consumer preference for scented household products : psychological interactions and implications for future development
- Herz, Rachel S. (author)
-
- Larsson, Maria, 1963- (author)
- Stockholms universitet,Perception och psykofysik
- Trujillo, Rafael (author)
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- Casola, Marisa C. (author)
- Ahmed, Farah K. (author)
- Lipe, Stacy (author)
- Brashear, Morgan E. (author)
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- (creator_code:org_t)
- 2022-04-01
- 2022
- English.
- In: Cognitive Research Principles and Implications. - : Springer Science and Business Media LLC. - 2365-7464. ; 7:1
- Journal article (peer-reviewed)
Abstract
Subject headings
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- Humans have deliberately scented their environment for purpose or pleasure for millennia. In the contemporary marketplace most consumers prefer and purchase scented versions of common household products. However, the drivers of this consumer preference have not been elucidated. To explain the attraction to scent in household products we propose a novel three-factor framework, comprising functional benefits (malodor mitigation, base odor coverage, freshening), in-use experience benefits (cleanliness, efficacy, pleasure), and emotional benefits (increasing in confidence, mood and nostalgia). To support this framework, we present new data from a market research survey on US consumer purchasing habits and attitudes towards home cleaning, laundry, and air freshening products. Further substantiating our framework, a focused review of olfactory psychological science illustrating the central role of scent in cognition, wellbeing, motivated behavior, and social behavior, as well as sensory marketing research highlights the benefits and implications of scent in consumer household products. Based on our three-factor framework we go on to discuss the potential for scent to influence health and raise issues to consider (such as potential negative responding to fragranced products). We conclude by showcasing new opportunities for future research in olfactory science and on scented household products that can advance the positive impacts of scent.
Subject headings
- SAMHÄLLSVETENSKAP -- Psykologi (hsv//swe)
- SOCIAL SCIENCES -- Psychology (hsv//eng)
Keyword
- scent
- olfaction
- emotion
- memory
- perception
- cognition
- motivated behaviour
- social behaviour
- confidence
- health
- quality of life
- scent marketing
- sensory marketing
- cross-modal interactions
- household consumer products
- consumer behaviour
- three-factor framework
- psykologi
- Psychology
Publication and Content Type
- ref (subject category)
- art (subject category)
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- Herz, Rachel S.
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- Lipe, Stacy
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- SOCIAL SCIENCES
- SOCIAL SCIENCES
- and Psychology
- Articles in the publication
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- Stockholm University
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