"It took me about half an hour, but I did it!": Media circuits and affinity spaces around how-to videos on YouTube

"It took me about half an hour, but I did it!" : Media circuits and affinity spaces around how-to videos on YouTube

Lindgren, Simon, 1974- (författare): Umeå universitet,Sociologiska institutionen

(creator_code:org_t)

2012-06-06
2012
Engelska.
Ingår i: European Journal of Communication. - : SAGE Publications. - 0267-3231 .- 1460-3705. ; 27:2, s. 152-170

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Abstract Ämnesord

Stäng

Combining sentiment analysis and discursive network analysis, this article looks to answer which sentiments characterize YouTube comments discourse, with a specific focus on how- to videos. What are the differences between comments to various types of videos, and which discursive contexts seem to promote positive sentiment and a participatory climate? Furthermore, the aim is to map out a variety of existing user strategies in terms of their degree of participation. What various modes of taking part and/or giving support are made discursively possible, and what degrees of detachment or engagement are expressed through these identified strategies?

SAMHÄLLSVETENSKAP -- Sociologi (hsv//swe)
SOCIAL SCIENCES -- Sociology (hsv//eng)
SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
SOCIAL SCIENCES -- Media and Communications (hsv//eng)

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Medie och kommun ...; och Kommunikationsve ...

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