Review of Evaluations of soft transport policy measures

Friman, M (author)

Richter, J. (author)

Gärling, Tommy, 1941 (author): Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology

(creator_code:org_t)

Abstract Subject headings

In order to abate problems resulting from increased car use, hard transport policy measures have been introduced such as improvements of infrastructure for and management of public transport services, increased costs for car use, and prohibition or rationing of car use. These measures often meet with public disapproval, are politically infeasible, and may alone be insufficient. As a consequence, alternative soft transport policy measures have been developed to motivate individuals to voluntarily reduce car use. The paper reviews evaluations of the effectiveness of such measures implemented in Australia, Austria, Germany, Japan, Netherlands, Sweden, UK, and USA. The review shows that in general soft transport policy measures are effective. Yet, the variety of the results makes it difficult to infer why the measures are effective. Additional research needs to focus on this question

About the subject

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