The role of perceived quality of personal service in influencing trust and satisfaction with banks

Carlander, Anders, 1979 (author): Gothenburg University,Göteborgs universitet,Centrum för finans,Psykologiska institutionen,Centre for Finance,Department of Psychology

Gamble, Amelie, 1951 (author): Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology

Gärling, Tommy, 1941 (author): Gothenburg University,Göteborgs universitet,Centrum för finans,Psykologiska institutionen,Centre for Finance,Department of Psychology

Hauff Carlsson, Jeanette, 1965 (author): Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen,Department of Business Administration

Johansson, Lars-Olof, 1957 (author): Gothenburg University,Göteborgs universitet,Psykologiska institutionen,Department of Psychology

Holmén, Martin, 1966 (author): Gothenburg University,Göteborgs universitet,Institutionen för nationalekonomi med statistik,Centrum för finans,Department of Economics,Centre for Finance

(creator_code:org_t)

Abstract Subject headings

Trust is of paramount importance to banks. Previous research has shown that trust increases with repeated personal contacts. We investigate if this applies to the customer-employee relationship in banks. Data from an on-line survey of 293 customers of Swedish retail banks are used to construct indicator measures. By means of structural equation modeling we find that trust in the bank is influenced by perceived quality of personal service through employees’ perceived competence, perceived benevolence, and perceived transparency, and that satisfaction with the bank is influenced by perceived quality of personal service through perceived competence, perceived benevolence, perceived transparency, and trust.

By the author/editor: Carlander, Ander ...; Gamble, Amelie, ...; Gärling, Tommy, ...; Hauff Carlsson, ...; Johansson, Lars- ...; Holmén, Martin, ...

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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