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Combining New and Old Viewing Practices Uses and Experiences of the Transmedia Series “Skam”
- Bengtsson, Emelie (author)
- Källquist, Rebecka (author)
-
- Sveningsson, Malin, 1968 (author)
- Gothenburg University,Göteborgs universitet,Institutionen för journalistik, medier och kommunikation (JMG),Department of Journalism, Media and Communication (JMG)
- (creator_code:org_t)
- 2018-12-31
- 2018
- English.
- In: Nordicom Review. - : Walter de Gruyter GmbH. - 1403-1108 .- 2001-5119. ; 39:2, s. 63-78
- Journal article (peer-reviewed)
Abstract
Subject headings
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- In 2015, the Norwegian Broadcasting Corporation (NRK) released a new youth series, Skam, which was acclaimed for its accurate portrayal of Norwegian teenagers but, above all, for its distribution as a transmedia narrative spreading content across several platforms. Through focus-group interviews, this article investigates how Swedish Skam viewers took part in the content and perceived the role and relation between the platforms. While the interviewees followed Skam in different ways, they nevertheless accepted and appreciated the transmedia format. While they argued that the core content needed to be video based, other content was also seen as a natural part of the series and essential in building the narrative. Furthermore, the idea of contemporary media consumption as being less constrained by time and space was partly contradicted. Especially real-time content and discussions with peers motivated the participants to abide by a new kind of TV schedule, reminiscent of TV viewing practices of the past.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Medievetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Media Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Human Aspects of ICT (hsv//eng)
Keyword
- TV
- media convergence
- audience reception
- viewing practices
- youth
Publication and Content Type
- ref (subject category)
- art (subject category)
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