Changing habits? Swedish readers in transition.

Bergström, Annika, 1964 (author): Gothenburg University,Göteborgs universitet,Institutionen för journalistik, medier och kommunikation (JMG),Department of Journalism, Media and Communication (JMG)

(creator_code:org_t)

2006
2006
English.
In: The impact of Internet on the mass media in Europe. Cost A20 International conference, Delphi (Greece), 26-29 April 2006. - 1845491459 ; , s. 91-104

Abstract Subject headings

During the first decade with news on the Internet, the daily newspaper has been declared dead several times. This has happened to almost all “old” media at the time of introduction of a new in the 20th century. But very little has actually happened. Media use is clearly con-nected to, and part of, every day practices, which do not change at the same pace as the de-velopment on the media market. This study shows on stability in use of the large, traditional news media in Sweden. At the same time, we can see established habits for online news. In a smaller group of persons who have been online for many years, and who have a great interest in daily news, the newspaper reading has declined significantly between the years 1998 and 2004. During the same period of time, these persons have increased their frequent use of online news.

About the subject

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