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Who's doing what? Exploring market practices and practitioners
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- Hagberg, Johan, 1973 (author)
- Gothenburg University,Göteborgs universitet,Centre for Retailing,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group,University of Gothenburg (SE)
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- Kjellberg, Hans (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- 2009
- 2009
- English.
- In: 25th IMP-conference in Marseille, France.
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- marketing practices
- marketing practitioners
- retailing
Publication and Content Type
- ref (subject category)
- kon (subject category)
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