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Marketing on the Web : empirical studies of advertising and promotion effectiveness
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- Dahlén, Micael (author)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- ISBN 917258565X
- Stockholm : Ekonomiska forskningsinstitutet vid Handelshögskolan i Stockholm, 2001
- English.
- Doctoral thesis (other academic/artistic)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- vet (subject category)
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