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Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
- Burt, Steve (author)
-
- Johansson, Ulf (author)
- Lund University,Lunds universitet,Företagsekonomiska institutionen,Ekonomihögskolan,Institutet för Ekonomisk forskning,Department of Business Administration,Lund University School of Economics and Management, LUSEM,Institute of Economic Research,Lund University School of Economics and Management, LUSEM
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- Thelander, Åsa (author)
- Lund University,Lunds universitet,Institutionen för strategisk kommunikation,Samhällsvetenskapliga institutioner och centrumbildningar,Samhällsvetenskapliga fakulteten,Department of Strategic Communication,Departments of Administrative, Economic and Social Sciences,Faculty of Social Sciences
- (creator_code:org_t)
- 2011
- 2011
- English.
- In: Journal of Retailing and Consumer Services. - 0969-6989. ; 18:3, s. 183-193
- Journal article (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
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- art (subject category)
- ref (subject category)
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