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Exploring performance determinants of China's cable operators and OTT service providers in the era of digital convergence : From the perspective of an industry platform
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- Wan, Xing (author)
- School of Business Administration, Nanjing University of Finance and Economics
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- Cenamor, Javier (author)
- Luleå tekniska universitet,Luleå University of Technology,Lund University,Lunds universitet,Företagsekonomiska institutionen,Ekonomihögskolan,Department of Business Administration,Lund University School of Economics and Management, LUSEM,Innovation och Design,School of Economics and Management, Lund University
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- Chen, Jing M. (author)
- School of Business Administration, Nanjing University of Finance and Economics,Dalhousie University
- (creator_code:org_t)
- 2017-12-08
- 2017
- English 19 s.
- In: Sustainability (Switzerland). - Basel : MDPI AG. - 2071-1050. ; 9:12
- Journal article (peer-reviewed)
Abstract
Subject headings
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- This paper investigates key determinants of business performance in China's video industry in the era of digital convergence. Specifically, we analyze China's OTT (over-the-top) service providers and cable operators based on the perspective of an industry platform, which acts as the core module of a business ecosystem and is capable of facilitating and coordinating interdependence among different agents. Panel data models are established to empirically explore what factors impact the performance of these two types of players. The findings demonstrate that both platform use and the size of an installed base are crucial for the determinants of the performance of OTT service providers and cable operators. An online video platform can also benefit from an increasing proportion of mobile viewers by implementing a multi-screen strategy. Further, an OTT service provider can profit from the interaction between its installed base and UGC (user-generated content), while cable operators can take advantage of positive feedback between their demand side and supply side.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- TEKNIK OCH TEKNOLOGIER -- Annan teknik -- Övrig annan teknik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Other Engineering and Technologies -- Other Engineering and Technologies not elsewhere specified (hsv//eng)
Keyword
- cable operators
- digital convergence
- industry platform
- OTT service providers
- Entreprenörskap och innovation
Publication and Content Type
- art (subject category)
- ref (subject category)
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