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Mobile operator strategies to enter or stay in the market of mobile payment services : Teaching Notes
-
- Markendahl, Jan (author)
- KTH,KTH Center för Trådlösa System, Wireless@kth,Radio Systems Laboratory (RS Lab)
-
- Apanasevic, Tatjana (author)
- KTH,Radio Systems Laboratory (RS Lab),KTH Center för Trådlösa System, Wireless@kth
- (creator_code:org_t)
- IMP Group, 2013
- 2013
- English.
- In: The 29th Annual IMP Conference (IMP2013) proceedings: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities. - : IMP Group.
- Conference paper (peer-reviewed)
Abstract
Subject headings
Close
- The case is to be used for identification, selection and analysis of company strategies with focus on decision making for companies providing mobile services. The target groups are both managers in the industry as well as master level students in areas like business administration, industrial marketing, industrial economy, and information and communication The work using the case includes a group exercise with identification and analysis of different strategy options for a sequence of events where market conditions change.In the case the students will represent the management of a mobile network operator (MNO) that needs to adapt to market changes related to mobile payment services. An ccompanying, but totally different, case covers the use of mobile payment services by big retailers.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Elektroteknik och elektronik -- Kommunikationssystem (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Electrical Engineering, Electronic Engineering, Information Engineering -- Communication Systems (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- teaching case
- mobile payment services
- mobile network operators
- company strategy
- decision making
- SRA - ICT
- SRA - Informations- och kommunikationsteknik
Publication and Content Type
- ref (subject category)
- kon (subject category)
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