Subliminal influence on generosity

Andersson, Ola (författare): Uppsala universitet,Lund University,Lunds universitet,Nationalekonomiska institutionen,Ekonomihögskolan,Department of Economics,Lund University School of Economics and Management, LUSEM,Research Institute of Industrial Economics (SE)

Miettinen, Topi (författare): Helsinki Center of Economic Research,University of Turku,Hanken School of Economics,Hanken School of Economics (FI)

Hytönen, Kaisa (författare): Aalto University,Laurea University of Applied Sciences

Johannesson, Magnus (författare): Handelshögskolan i Stockholm,Stockholm School of Economics

(creator_code:org_t)

2016-10-15
2017
Engelska.
Ingår i: Experimental Economics. - : Springer Science and Business Media LLC. - 1386-4157 .- 1573-6938. ; 20:3, s. 531-555

Relaterad länk:: http://dx.doi.org/10...; visa fler...; https://publications...; https://lup.lub.lu.s...; https://doi.org/10.1...; https://research.hhs...; https://urn.kb.se/re...; visa färre...

Abstract Ämnesord

Stäng

We experimentally subliminally prime subjects prior to charity donation decisions by showing words that have connotations of pro-social values for a very brief time (17 ms). Our main finding is that, compared to a baseline condition, the pro-social prime increases donations by approximately 10–17 % among subjects with strong pro-social preferences (universalism values). We find a similar effect when interacting the prime with the Big 5 personality characteristic of agreeableness. We furthermore introduce a novel method for testing for priming, “subliminity”. This method reveals that some subjects are capable of recognizing prime words, and the overall results are weaker when we control for this capacity.

Av författaren/redakt...: Andersson, Ola; Miettinen, Topi; Hytönen, Kaisa; Johannesson, Mag ...; Stephan, Ute

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Nationalekonomi

Av lärosätet: Lunds universitet; Handelshögskolan i Stockholm; Uppsala universitet

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.