Sökning: onr:"swepub:oai:DiVA.org:uu-174334" > Consumer contributi...
Fältnamn | Indikatorer | Metadata |
---|---|---|
000 | 01898naa a2200301 4500 | |
001 | oai:DiVA.org:uu-174334 | |
003 | SwePub | |
008 | 120515s2010 | |||||||||||000 ||eng| | |
024 | 7 | a https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-1743342 URI |
040 | a (SwePub)uu | |
041 | a engb eng | |
042 | 9 SwePub | |
072 | 7 | a ref2 swepub-contenttype |
072 | 7 | a kap2 swepub-publicationtype |
100 | 1 | a Power, Dominic,d 1973-u Uppsala universitet,Kulturgeografiska institutionen4 aut0 (Swepub:uu)domipowe |
245 | 1 0 | a Consumer contribution to product development in the nordic sports industry :b Passionate consumers pose benefits for and challenges to companies |
264 | 1 | a Vaasa :b VAASAN YLIOPISTON JULKAISUJA,c 2010 |
338 | a print2 rdacarrier | |
520 | a The sports industry is a pioneer in involving consumers in product development. Four key consumer and user groups can be identified in Nordic product development of sports equipment and services: user innovators, professional users, enthusiastic amateurs, and passionate insiders. The identified groups all comprise of passionate consumers and users, which are willing to co-operate with companies because of mutual benefit of better product development. While this approach has proven fruitful for the Nordic sports companies, we argue that attention should also be paid to non-passionate consumers. | |
700 | 1 | a Kotro, Tanja4 aut |
700 | 1 | a Repo, Petteri4 aut |
700 | 1 | a Bråtå, Hans Olav4 aut |
700 | 1 | a Hagen, Svein Erik4 aut |
700 | 1 | a Hauge, Atle4 aut |
710 | 2 | a Uppsala universitetb Kulturgeografiska institutionen4 org |
773 | 0 | t T<em>he Roots and Fruits of the Nordic Consumer Research</em>d Vaasa : VAASAN YLIOPISTON JULKAISUJAz 9789524763325 |
856 | 4 | u http://www.uwasa.fi/materiaali/pdf/isbn_978-952-476-332-5.pdf |
856 | 4 8 | u https://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-174334 |
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