Sökning: onr:"swepub:oai:gup.ub.gu.se/130803" > Labeling the Good: ...
Fältnamn | Indikatorer | Metadata |
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000 | 02299naa a2200337 4500 | |
001 | oai:gup.ub.gu.se/130803 | |
003 | SwePub | |
008 | 240910s2010 | |||||||||||000 ||eng| | |
024 | 7 | a https://gup.ub.gu.se/publication/1308032 URI |
024 | 7 | a https://doi.org/10.1093/es/khq0942 DOI |
040 | a (SwePub)gu | |
041 | a eng | |
042 | 9 SwePub | |
072 | 7 | a ref2 swepub-contenttype |
072 | 7 | a art2 swepub-publicationtype |
100 | 1 | a Broberg, Oskar,d 1976u Gothenburg University,Göteborgs universitet,Ekonomisk-historiska institutionen,Department of Economic History4 aut0 (Swepub:gu)xbroos |
245 | 1 0 | a Labeling the Good: Alternative Visions and Organic Branding in Sweden in the Late 20th Century |
264 | c 2015-02-18 | |
264 | 1 | b Cambridge University Press (CUP),c 2010 |
520 | a The past decade’s rapid expansion of a global market for organic food has set powerful economic and political forces in motion. The most important dividing line is whether organic food production should be an alternative to or a niche within a capitalist mode of production. To explore this conflict the article analyzes the formation of a market for eco-labeled milk in Sweden. The analysis draws on three aspects: the strategy of agri-business, the role of eco-labeling, and the importance of inter-organizational dynamics. Based on archival studies, daily press, and interviews, three processes are emphasized: the formative years of the alternative movement in the 1970s, the founding of an independent eco-label (KRAV) in the 1980s, and a discursive shift from alternative visions to organic branding in the early 1990s following the entry of agri-business. | |
650 | 7 | a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Ekonomisk historia0 (SwePub)502032 hsv//swe |
650 | 7 | a SOCIAL SCIENCESx Economics and Businessx Economic History0 (SwePub)502032 hsv//eng |
653 | a Arla | |
653 | a dairy industry | |
653 | a organic food | |
653 | a KRAV | |
653 | a eco-label | |
710 | 2 | a Göteborgs universitetb Ekonomisk-historiska institutionen4 org |
773 | 0 | t Enterprise & Societyd : Cambridge University Press (CUP)g 11:4, s. 813-840q 11:4<813-840x 1467-2227x 1467-2235 |
856 | 4 8 | u https://gup.ub.gu.se/publication/130803 |
856 | 4 8 | u https://doi.org/10.1093/es/khq094 |
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