Designing Enchanted Rituals for Modern Man

• This article discusses a new form of rituals, marketed as coaching or layman therapeutic practices, focusing on self-development and healing, which rapidly expanded in the early 2000s in Sweden. The targets of these rituals are individuals and workplaces, buying these and similar formalized practices. Questions raised include: How do these rituals reflect the structure of society? How are they designed to be experienced as natural means for the participants to heal and gain better self-confidence? What are the visions and goals that are implicitly built into these practices and communicated as models for society and the individual? Finally, the chapter analyzes two performers and how they design their individual-centered rituals, aiming to give therapeutic healing or to increase personal capacity at work.

• This article discusses a new form of rituals, marketed as coaching or layman therapeutic practices, focusing on self-development and healing, which rapidly expanded in the early 2000s in Sweden. The targets of these rituals are individuals and workplaces, buying these and similar formalized practices. Questions raised include: How do these rituals reflect the structure of society? How are they designed to be experienced as natural means for the participants to heal and gain better self-confidence? What are the visions and goals that are implicitly built into these practices and communicated as models for society and the individual? Finally, the chapter analyzes two performers and how they design their individual-centered rituals, aiming to give therapeutic healing or to increase personal capacity at work.

Ämnesord

HUMANIORA  -- Filosofi, etik och religion -- Religionshistoria (hsv//swe)

HUMANITIES  -- Philosophy, Ethics and Religion -- History of Religions (hsv//eng)

Nyckelord

Coaching and laymen therapies, Individual-centered practices, Ritualization of life-stories´Market-adaption

Publikations- och innehållstyp

kap (ämneskategori)

ref (ämneskategori)