Employer Branding: Understanding Employer Attractiveness of IT Companies

Employer Branding : Understanding Employer Attractiveness of IT Companies

Paschen, Jeannette (author): KTH,Industriell ekonomi och organisation (Inst.)

Kietzmann, Jan (author): Univ Victoria, Management Informat Syst, Victoria, BC, Canada.

KTH Industriell ekonomi och organisation (Inst) (creator_code:org_t)

IEEE COMPUTER SOC, 2019
2019
English.
In: IT Professional Magazine. - : IEEE COMPUTER SOC. - 1520-9202 .- 1941-045X. ; 21:1, s. 82-89

Related links:: https://urn.kb.se/re...; show more...; https://doi.org/10.1...; show less...

Abstract Subject headings

Attracting and retaining IT talent remains challenging for IT ecutives. The limited supply of highly skilled candidates, combined th high workforce mobility, results in considerable hiring, training, d developing costs. To help IT employers overcome these challenges, e authors discuss employer branding as one strategy to manage firms' putations as "great places to work." Based on a content analysis of arly 15 000 employee reviews, this article identifies and describes ght values that IT professionals care about when evaluating IT ployers, highlights which values are most important, and provides commendations for how IT firms can use employer brand intelligence to tract and retain IT talent to remain competitive.

About the subject

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