(hsv:(SAMHÄLLSVETENSKAP) hsv:(Ekonomi och näringsliv)) pers:(Edvardsson Bo)
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Institutional logics matter when coordinating resource integration
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- Edvardsson, Bo, 1952- (author)
- Karlstads universitet,Centrum för tjänsteforskning (from 2013),Handelshögskolan (from 2013),Karlstad University, Karlstad, Sweden
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- Kleinaltenkamp, Michael (author)
- Freie Universität Berlin, Berlin, Germany,Freie Universita¨t Berlin, Germany
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- Tronvoll, Bård, 1964- (author)
- Karlstads universitet,Centrum för tjänsteforskning,Hedmark University College, Norway,University College Inland, Elverum, Norway
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- (creator_code:org_t)
- 2014-05-20
- 2014
- English.
- In: Marketing Theory. - : Sage Publications. - 1470-5931 .- 1741-301X. ; 14:3, s. 291-309
- Journal article (peer-reviewed)
Abstract
Subject headings
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- Resource integration has become an important concept in marketing literature. However, little is known about the systemic nature of resource integration and the ways the activities of resource integrators are coordinated and adjusted to each other. Therefore, we claim that institutions are the coordinating link that have impact on value cocreation efforts and are the reference base for customers’ value assessment. When conceptualizing the systemic nature of resource integration, we include the regulative, normative, and cognitive institutions and institutional logics. This article provides a framework and a structure for identifying and analyzing the influence of institutional logics on resource integration in service systems.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Business Administration
- Företagsekonomi
- Institutions; institutional logics; resource integration; service logic; service system; value co-creation; value assessment
Publication and Content Type
- ref (subject category)
- art (subject category)
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