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A model for underst...
A model for understanding the process of firm establishment in foreign loosely-structured emerging markets
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- Abraha Gebrekidan, Desalegn (författare)
- Högskolan i Skövde,Institutionen för handel och företagande,Forskningsspecialiseringen Framtidens Företagande,Knowledge, Innovation and Marketing (KIM)
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- Mukhtar, Syeda-Masooda (författare)
- HBMSU, School of Business, Dubai, United Arab Emirates
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(creator_code:org_t)
- InderScience Publishers, 2018
- 2018
- Engelska.
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Ingår i: Journal for International Business and Entrepreneurship Development. - : InderScience Publishers. - 1549-9324 .- 1747-6763. ; 11:4, s. 327-342
- Relaterad länk:
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https://urn.kb.se/re...
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visa fler...
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https://doi.org/10.1...
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visa färre...
Abstract
Ämnesord
Stäng
- Our understanding of the process of firm establishment in foreign markets is relatively limited especially in relation to host-developing and host-emerging markets. The market-specific and context-driven nature of the firm establishment process is largely overlooked in the literature. Against this background, we aim to chart the establishment process of a Spanish telecommunication firm, Telefonica, in Brazil and Chile by applying the 'four stage firm establishment process model in foreign markets' (Abraha, 1994). We identify strategic responses crafted by Telefonica to overcome the challenges during its establishment process. We revise Abraha's model in view of the findings and conclude with implications for managerial practices.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- internationalisation
- firm establishment
- Telefónica
- Brazil
- Chile
- Spain
- telecommunication
- multinational
- foreign market entry process.
- Knowledge and Innovation Management (KIM)
- Knowledge and Innovation Management (KIM)
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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