Subjective Factors Influencing Individual's Response to a New Public Transport Service

• The timing and nature of people’s responses can be expected to vary when a new element enter their environment. For example, when an individual is provided with a new or modified transport service. This time-scale of behavioural responses will affect the patronage of, and short- and long-term demands on the new service over time. Understanding the underlying factors that influence an individual’s response over time to a new or modified transport service would enable us to identify trigger factors that make the new service attractive from an individual’s point of view. Chatterjee (2001) and Douglas (2003) argued that motives other than instrumental factors related to public transport use, such as attitudes, awareness, travel habits and learning processes, can influence individual responses over time to changes in the travel environment. Unfortunately, despite their importance, there have been few studies that examined this argument empirically. To address this research gap, this paper aims to investigate the influences of subjective factors on individuals’ responses to the introduction of a modified public transport (PT) service over time by proposing and testing an alternative model that modifies the theory of planned behaviour (TPB) model framework. This paper also aims to investigate the behavioural change in terms of attitudes and perceptions on individuals’ resources and constraints in using a modified PT service over time after its introduction. The case study involves the new extension of a tram line connecting the suburbs of Alvik and Solna Centrum in Stockholm, Sweden. Four waves of a panel survey were conducted with 96 individuals who lived along the new service, from just before the new service was introduced and until seven months after its introduction. A structural equation modelling technique was used to estimate the relationships between behavioural constructs and panel data, then incorporate them into a discrete choice model. The results show that intention influences individual’s quick-response choice. The panel analysis shows that past behaviour in using the new service influenced current behaviour, and that perceived walking distance in using the service consistently influenced the frequency of using the new service over time.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Samhällsbyggnadsteknik -- Transportteknik och logistik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Civil Engineering -- Transport Systems and Logistics (hsv//eng)

SAMHÄLLSVETENSKAP  -- Psykologi -- Tillämpad psykologi (hsv//swe)

SOCIAL SCIENCES  -- Psychology -- Applied Psychology (hsv//eng)

SAMHÄLLSVETENSKAP  -- Sociologi -- Socialpsykologi (hsv//swe)

SOCIAL SCIENCES  -- Sociology -- Social Psychology (hsv//eng)

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)

Nyckelord

Time-scale responses

subjective factors

hybrid choice model

panel survey

tram

Stockholm

Transportvetenskap

Transport Science

Planering och beslutsanalys

Planning and Decision Analysis

Publikations- och innehållstyp

vet (ämneskategori)

ovr (ämneskategori)