Innovation for future mobile services

• The mobile telecom industry has developed a substantial amount of mobile services that have attracted few end-users. The new mobile telephony systems will offer even more possibilities to develop mobile services, and frequent use of mobile services is necessary to warrant the high investment cost in those systems. But how do we then meet users and their needs with continued development of mobile services and prod-ucts? In this project we have started a work to find new ways to identify and screen new possible mobile services. The approach is based on ethnographic studies and economic modeling of everyday work. The project has resulted in a “prototype” method where Work Practice studies are combined with a fairly simple economical screening model. In a pilot study like this it is not possible to solve the fundamental problems of the mobile industry, but it could be seen as a beginning of a work of reconnaissance. We have identified some exciting possibilities, but also some considerable problems. In or-der to be successful, the innovation process needs to be accompanied by a parallel de-velopment of new business models that supports the development of services that ad-dresses the end-users needs. There is also a need for research to understand how inno-vations from “outside” are received and processed in organizations and together with industry increase the effectiveness of the whole innovation process. This pilot study has produced valuable experiences for a continued work. The pro-ject have also resulted in a long list of suggestions for new or refined mobile services. Most of the suggestions could be seen as derivatives of existing services. In one way you could therefore question the “innovation effectiveness” of the method. But the used methods could be seen as a starting point for further development in order to address the question of how to organize environments and processes for real innovation.

• Rapporten beskriver en "prototypmetod" för att identifiera nya, efterfrågade mobila tjänster. Metoden bygger på en kombination av etnografiska och ekonomiska metoder. Rapporten innehåller också en lista över identifierade nya tjänster för den kommunala sektorn.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Human Aspects of ICT (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Nationalekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Economics (hsv//eng)

Nyckelord

Innovation

mobila tjänster

etnografi

ekonomi

kommunala mobila tjänster

Publikations- och innehållstyp

vet (ämneskategori)

rap (ämneskategori)