Afterword: Towards a Tactical Turn?

Afterword : Towards a Tactical Turn?

Cronqvist, Marie, 1973- (author): Linköpings universitet,Avdelningen för historia, konstvetenskap och religionsvetenskap,Filosofiska fakulteten

(creator_code:org_t)

New York & London : Routledge, 2024
2024
English.
In: Media history in the long twentieth century. - New York & London : Routledge. - 9781032618272 - 9781032618289 - 9781032618326 ; , s. 259-261

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Abstract Subject headings

Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality.This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies.

HUMANIORA -- Historia och arkeologi -- Historia (hsv//swe)
HUMANITIES -- History and Archaeology -- History (hsv//eng)
SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Medievetenskap (hsv//swe)
SOCIAL SCIENCES -- Media and Communications -- Media Studies (hsv//eng)
SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)

By the author/editor: Cronqvist, Marie ...; Mohammadi Norén, ...; Stjernholm, Emil

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Media and Commun ...; and Media Studies

SOCIAL SCIENCES: SOCIAL SCIENCES; and Media and Commun ...; and Communication St ...

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