L773:2162 8564 OR L773:0008 1256
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- Berthon, PierreBentley Univ, McCallum Sch Business, Informat Design & Mkt Strategy, Waltham, MA 02452 USA. (author)
CGIP : MANAGING CONSUMER-GENERATED INTELLECTUAL PROPERTY
- Article/chapterEnglish2015
Publisher, publication year, extent ...
- 2015-08-01
- UNIV CALIF,2015
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:kth-243674
- https://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-243674URI
- https://doi.org/10.1525/cmr.2015.57.4.43DOI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Notes
- QC 20190218
- Two related trends characterize the recent past: value propositions are migrating from the physical to the informational, and value creation is shifting from firms to consumers. These two trends meet in the phenomenon of "consumer-generated intellectual property" (CGIP). This article addresses the question: "How should firms manage the intellectual property that their customers create?" It explores how CGIP presents important dilemmas for managers and argues that consumers' "intellectual property" should not be leveraged at the expense of their "emotional property." It integrates these perspectives into a diagnostic framework and discusses eight strategies for firms to manage CGIP.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Consumer Behavior
- Intellectual Property
- Innovation Management
- New Product Management
- Competitive Advantage
- Consumers
- Product Design
Added entries (persons, corporate bodies, meetings, titles ...)
- Pitt, LeylandKTH,Industriell Marknadsföring och Entreprenörskap(Swepub:kth)u1nf36be (author)
- Kietzmann, JanSimon Fraser Univ, Beedie Sch Business, MIS & Innovat & Entrepreneurship, Vancouver, BC, Canada. (author)
- McCarthy, Ian P.Simon Fraser Univ, Beedie Sch Business, Technol & Operat Management, Vancouver, BC, Canada. (author)
- Bentley Univ, McCallum Sch Business, Informat Design & Mkt Strategy, Waltham, MA 02452 USA.Industriell Marknadsföring och Entreprenörskap (creator_code:org_t)
Related titles
- In:California Management Review: UNIV CALIF57:4, s. 43-620008-12562162-8564
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