(AMNE:(SOCIAL SCIENCES Business and economics)) lar1:(hhs) pers:(Dahlén Micael)
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"What will 'they' think?" : Marketing leakage to undesired audiences and the third-person effect
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- Hansen, Håvard (author)
- UiS Business School (NO)
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- Linander, Johanna (author)
- Fältman and Malmen (SE)
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- Thunell, Camilla (author)
- MasterCard Europe (SE)
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- Emerald, 2013
- 2013
- English.
- In: European Journal of Marketing. - : Emerald. - 0309-0566. ; 47:11/12, s. 1825-1840
- Journal article (peer-reviewed)
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
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- art (subject category)
- ref (subject category)
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- Hansen, Håvard
- Linander, Johann ...
- Thunell, Camilla
- Dahlén, Micael
- Sjödin, Hans
- Thorbjørnsen, He ...
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- SOCIAL SCIENCES
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- Stockholm School of Economics
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