Building nightclub brand personality via guest selection

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Fältnamn	Indikatorer	Metadata
000		02626naa a2200373 4500
001		oai:DiVA.org:hj-54544
003		SwePub
008		210906s2020 \| \|\|\|\|\|\|\|\|\|\|\|000 \|\|eng\|
009		oai:DiVA.org:hh-41547
024	7	a https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-545442 URI
024	7	a https://doi.org/10.1016/j.ijhm.2019.1023362 DOI
024	7	a https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-415472 URI
040		a (SwePub)hjd (SwePub)hh
041		a engb eng
042		9 SwePub
072	7	a ref2 swepub-contenttype
072	7	a art2 swepub-publicationtype
100	1	a Aagerup, Ulf,d 1969-u Högskolan i Halmstad,Centre for International Marketing and Entrepreneurship Research (CIMER)4 aut0 (Swepub:hh)ulfage
245	1 0	a Building nightclub brand personality via guest selection
264	1	a Oxford :b Elsevier,c 2020
338		a print2 rdacarrier
520		a This paper identifies that guest selection at exclusive nightclubs is a brand building process, and that the guests’ primary value to the clubs therefore is the image they bestow on the brand. The paper contributes to theory by providing empirical support for several mechanisms that have previously been stipulated in literature. It validates that companies build brand personality by controlling typical user imagery, and that for self-expressive product categories, negative user stereotypes are particularly powerful. It supports the theory of symbolic brand avoidance, as well as the notion that social rejection encourages people to elevate their perceptions of their rejecters and strengthens their predilection to affiliate with them. For practitioners, the paper shows managers in the hospitality industry that it is possible to build brands by controlling who is allowed to become a brand-user, and under which conditions this applies.
650	7	a SAMHÄLLSVETENSKAPx Ekonomi och näringslivx Företagsekonomi0 (SwePub)502022 hsv//swe
650	7	a SOCIAL SCIENCESx Economics and Businessx Business Administration0 (SwePub)502022 hsv//eng
653		a Brand personality
653		a Nightclubs
653		a Self-expressive consumption
653		a Symbolic consumption
653		a User imagery
710	2	a Högskolan i Halmstadb Centre for International Marketing and Entrepreneurship Research (CIMER)4 org
773	0	t International Journal of Hospitality Managementd Oxford : Elsevierx 0278-4319x 1873-4693
856	4 8	u https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54544
856	4 8	u https://doi.org/10.1016/j.ijhm.2019.102336
856	4 8	u https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-41547

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Av lärosätet: Jönköping University; Högskolan i Halmstad

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