Grocery shopping among elderly during Corona - Changing practices or temporary disruption?

• Elderly people (70+) have been significantly affected by the special recommendations for the age-group during March and October 2020. Under this period, many elderly had limited opportunities to visit groceries stores and 23 percent of them (65-79) started to purchase food online (e-barometern, 2020). While this indicates that some elderly consumers have changed their routines when purchasing food, no insights is given into how these changes are carried out and experienced in practice. Thus, this paper aims to deepen the understanding of elderly consumers’ grocery shopping practices during Covid-19 and the role digitalization of the food market plays for them during. Theoretically we draw on the concept of ‘Shopping as practice’ (Elms et al., 2016; Fuentes & Svingstedt, 2017) and the theory of social practice by Shove et al. (2012) for understanding mundane habits and routines. The paper analyses how the practice of grocery shopping has changed in the group of elderly consumers during the Corona pandemic.

Subject headings

LANTBRUKSVETENSKAPER  -- Lantbruksvetenskap, skogsbruk och fiske -- Livsmedelsvetenskap (hsv//swe)

AGRICULTURAL SCIENCES  -- Agriculture, Forestry and Fisheries -- Food Science (hsv//eng)

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)

SAMHÄLLSVETENSKAP  -- Annan samhällsvetenskap -- Övrig annan samhällsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Other Social Sciences -- Other Social Sciences not elsewhere specified (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Grocery shopping

Shopping as practice

Elderly consumers

e-stores

Corona

Publication and Content Type

vet (subject category)

kon (subject category)