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Grocery shopping am...
Grocery shopping among elderly during Corona - Changing practices or temporary disruption?
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- Hansson, Lena, 1968 (author)
- Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Centre for Retailing,Företagsekonomiska institutionen, Marknadsföring,Gothenburg Research Institute (GRI),Centre for Consumer Science,Department of Business Administration, Marketing Group
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- Holmberg, Ulrika, 1966 (author)
- Gothenburg University,Göteborgs universitet,Centrum för konsumtionsvetenskap (CFK),Centre for Retailing,Företagsekonomiska institutionen, Marknadsföring,Gothenburg Research Institute (GRI),Centre for Consumer Science,Department of Business Administration, Marketing Group
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- Post, Anna, 1974 (author)
- Gothenburg University,Göteborgs universitet,Institutionen för kost- och idrottsvetenskap,Centre for Retailing,Centrum för konsumtionsvetenskap (CFK),Gothenburg Research Institute (GRI),Department of Food and Nutrition, and Sport Science,Centre for Consumer Science
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(creator_code:org_t)
- 2021
- 2021
- English.
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In: NRWC2021 - The 7th Nordic Retail and Wholesale Conference.
- Related links:
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https://gup.ub.gu.se...
Abstract
Subject headings
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- Elderly people (70+) have been significantly affected by the special recommendations for the age-group during March and October 2020. Under this period, many elderly had limited opportunities to visit groceries stores and 23 percent of them (65-79) started to purchase food online (e-barometern, 2020). While this indicates that some elderly consumers have changed their routines when purchasing food, no insights is given into how these changes are carried out and experienced in practice. Thus, this paper aims to deepen the understanding of elderly consumers’ grocery shopping practices during Covid-19 and the role digitalization of the food market plays for them during. Theoretically we draw on the concept of ‘Shopping as practice’ (Elms et al., 2016; Fuentes & Svingstedt, 2017) and the theory of social practice by Shove et al. (2012) for understanding mundane habits and routines. The paper analyses how the practice of grocery shopping has changed in the group of elderly consumers during the Corona pandemic.
Subject headings
- LANTBRUKSVETENSKAPER -- Lantbruksvetenskap, skogsbruk och fiske -- Livsmedelsvetenskap (hsv//swe)
- AGRICULTURAL SCIENCES -- Agriculture, Forestry and Fisheries -- Food Science (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Tvärvetenskapliga studier inom samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Social Sciences Interdisciplinary (hsv//eng)
- SAMHÄLLSVETENSKAP -- Annan samhällsvetenskap -- Övrig annan samhällsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Other Social Sciences -- Other Social Sciences not elsewhere specified (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Grocery shopping
- Shopping as practice
- Elderly consumers
- e-stores
- Corona
Publication and Content Type
- vet (subject category)
- kon (subject category)
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