WFRF:(Rudd Chris)
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Political Party Market Orientation in a Global Perspective
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- Strömbäck, Jesper (author)
- Mittuniversitetet,Institutionen för informationsteknologi och medier (-2013),Demokratiinstitutet Demicom
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- Lees-Marshment, Jennifer (author)
- University of Auckland, New Zealand
- Rudd, Chris (author)
- (creator_code:org_t)
- 1
- London : Routledge, 2012
- 2012
- English.
- In: Routledge Handbook of Political Marketing. - London : Routledge. - 9780415579933 ; , s. 79-92
- Book chapter (other academic/artistic)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
Keyword
- political marketing
- political market orientation
- comparative research
- election campaigns
Publication and Content Type
- vet (subject category)
- kap (subject category)
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- Mid Sweden University
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