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Sökning: WFRF:(Söderlund Erik) > (2015-2019) > The allure of the b...

LIBRIS Formathandbok  (Information om MARC21)
FältnamnIndikatorerMetadata
00003130naa a2200361 4500
001oai:hhs.se:1154792540006056
003SwePub
008221124s2017 | |||||||||||000 ||eng|
0247 a https://research.hhs.se/esploro/outputs/journalArticle/The-allure-of-the-bottle-as/9910014794679060562 URI
0247 a https://doi.org/10.1108/JPBM-12-2015-10652 DOI
040 a (SwePub)hhs
041 a engb eng
042 9 SwePub
072 7a art2 swepub-publicationtype
072 7a ref2 swepub-contenttype
1001 a Söderlund, Magnusu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)407@hhs.se
2451 0a The allure of the bottle as a package: an assessment of perceived effort in a packaging context
264 1b Emerald,c 2017
520 a This paper aims to assess the impact of perceived effort related to packaging on overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how much manufacturer effort that lies behind an offer, is assumed to contribute to evaluations by signaling unobservable characteristics of an offer.Design/methodology/approachThree between-subjects experiments were conducted with soft drink bottles, which were subject to variation in perceived effort.FindingsThe results show that perceived effort was positively associated with overall evaluations. The results also show that the impact of perceived effort was mediated by product quality perceptions, which indicates that effort signals quality.Originality/valuePerceived effort has to date not been examined in the packaging literature. The present findings thus imply that models of packaging characteristics and their impact on consumers would benefit from including the effort aspect.
650 7a SAMHÄLLSVETENSKAPx Psykologi0 (SwePub)5012 hsv//swe
650 7a SOCIAL SCIENCESx Psychology0 (SwePub)5012 hsv//eng
7001 a Colliander, Jonasu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)1805@hhs.se
7001 a Karsberg, Johnu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut
7001 a Töndevold Liljedal, Karinau Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)2613@hhs.se
7001 a Modig, Eriku Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)1807@hhs.se
7001 a Rosengren, Sarau Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)944@hhs.se
7001 a Sagfossen, Sofieu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut
7001 a Szugalski, Stefanu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut
7001 a Åkestam, Ninau Stockholm School of Economics,Handelshögskolan i Stockholm4 aut
7102 a Handelshögskolan i Stockholmb Stockholm School of Economics4 org
7730 t Journal of Product and Brand Managementd : Emeraldg 26:1, s. 91-100q 26:1<91-100x 1061-0421
8564 8u https://research.hhs.se/esploro/outputs/journalArticle/The-allure-of-the-bottle-as/991001479467906056
8564 8u https://doi.org/10.1108/JPBM-12-2015-1065

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