Sökning: WFRF:(Söderlund Erik) > (2015-2019) > The allure of the b...
Fältnamn | Indikatorer | Metadata |
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000 | 03130naa a2200361 4500 | |
001 | oai:hhs.se:1154792540006056 | |
003 | SwePub | |
008 | 221124s2017 | |||||||||||000 ||eng| | |
024 | 7 | a https://research.hhs.se/esploro/outputs/journalArticle/The-allure-of-the-bottle-as/9910014794679060562 URI |
024 | 7 | a https://doi.org/10.1108/JPBM-12-2015-10652 DOI |
040 | a (SwePub)hhs | |
041 | a engb eng | |
042 | 9 SwePub | |
072 | 7 | a art2 swepub-publicationtype |
072 | 7 | a ref2 swepub-contenttype |
100 | 1 | a Söderlund, Magnusu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)407@hhs.se |
245 | 1 0 | a The allure of the bottle as a package: an assessment of perceived effort in a packaging context |
264 | 1 | b Emerald,c 2017 |
520 | a This paper aims to assess the impact of perceived effort related to packaging on overall product evaluations. Perceived effort, defined as the consumer’s perceptions of how much manufacturer effort that lies behind an offer, is assumed to contribute to evaluations by signaling unobservable characteristics of an offer.Design/methodology/approachThree between-subjects experiments were conducted with soft drink bottles, which were subject to variation in perceived effort.FindingsThe results show that perceived effort was positively associated with overall evaluations. The results also show that the impact of perceived effort was mediated by product quality perceptions, which indicates that effort signals quality.Originality/valuePerceived effort has to date not been examined in the packaging literature. The present findings thus imply that models of packaging characteristics and their impact on consumers would benefit from including the effort aspect. | |
650 | 7 | a SAMHÄLLSVETENSKAPx Psykologi0 (SwePub)5012 hsv//swe |
650 | 7 | a SOCIAL SCIENCESx Psychology0 (SwePub)5012 hsv//eng |
700 | 1 | a Colliander, Jonasu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)1805@hhs.se |
700 | 1 | a Karsberg, Johnu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut |
700 | 1 | a Töndevold Liljedal, Karinau Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)2613@hhs.se |
700 | 1 | a Modig, Eriku Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)1807@hhs.se |
700 | 1 | a Rosengren, Sarau Stockholm School of Economics,Handelshögskolan i Stockholm4 aut0 (Swepub:hhs)944@hhs.se |
700 | 1 | a Sagfossen, Sofieu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut |
700 | 1 | a Szugalski, Stefanu Stockholm School of Economics,Handelshögskolan i Stockholm4 aut |
700 | 1 | a Åkestam, Ninau Stockholm School of Economics,Handelshögskolan i Stockholm4 aut |
710 | 2 | a Handelshögskolan i Stockholmb Stockholm School of Economics4 org |
773 | 0 | t Journal of Product and Brand Managementd : Emeraldg 26:1, s. 91-100q 26:1<91-100x 1061-0421 |
856 | 4 8 | u https://research.hhs.se/esploro/outputs/journalArticle/The-allure-of-the-bottle-as/991001479467906056 |
856 | 4 8 | u https://doi.org/10.1108/JPBM-12-2015-1065 |
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