Multi-Channel Interplay in Practice : Bringing Actability to the Local Electronic Marketplace

• In this paper, the Local Electronic Marketplace (LEMP) is characterized from the perspective of information systems actability. The LEMP concerns consumer oriented e-commerce activities performed by multi-channel actors (that is, business actors using a physical as well as a digital interface for customer interaction). Actability – a concept for the understanding of IT-based information systems as tools for business action and communication – emphasizes the human actors and their performance of social action by use of the systems. By taking actability and a comprehensive notion of practice as its point of departure, the paper shows how a deeper understanding of the interplay between multiple channels in the local electronic marketplace can be reached.The research is empirically informed by a case study involving a qualitative, exploratory study of 30 Swedish websites with a local focus, and two in-depth studies including 25 interviews with ‘LEMP-actors’ such as systems designers and retailers. The results show that a key issue for multi-channel settings seems to be found beyond digital transaction cost benefits.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications -- Information Systems, Social aspects (hsv//eng)

Nyckelord

Informatics

Informatik

Publikations- och innehållstyp

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