Bridging the Privacy Gap: Enhanced User Consent Mechanisms on the Web

• In the age of the General Data Protection Regula-tion (GDPR) and the California Consumer Privacy Act (CCPA),privacy and consent control have become even more apparent forevery-day web users. Privacy banners in all shapes and sizes askfor permission through more or less challenging designs and makeprivacy control more of a struggle than they help users’ privacy.In this paper, we present a novel solution expanding the AdvancedData Protection Control (ADPC) mechanism to bridge currentgaps in user data and privacy control. Our solution moves theconsent control to the browser interface to give users a seamlessand hassle-free experience, while at the same time offering contentproviders a way to be legally compliant with legislation. Throughan extensive review, we evaluate previous works and identifycurrent gaps in user data control. We then present a blueprintfor future implementation and suggest features to support privacycontrol online for users globally. Given browser support, thesolution provides a tangible path to effectively achieve legallycompliant privacy and consent control in a user-oriented mannerthat could allow them to again browse the web seamlessly.

Ämnesord

NATURVETENSKAP  -- Data- och informationsvetenskap -- Datavetenskap (hsv//swe)

NATURAL SCIENCES  -- Computer and Information Sciences -- Computer Sciences (hsv//eng)

Publikations- och innehållstyp

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